We consult with clients to help them identify the marketing technology tools and platforms that are best suited for them; and define the people & process framework for making effecitve use of new technology. Marketing technology and its integration with other systems create enourmous amount of new data, we help setup data governance best practices and design dashboards for marketing teams to optimize campaign results. Marketo, Salesforce Marketing Cloud, Oracle Eloqua, HubSpot etc. don’t work out-of-the-box; they need to be setup in a sophisiticated way to be useful.
