Welcome to our survey. Please read the questions fully before answering. What is your gender? Female Male Prefer Not To Answer None What is your age? 18-25 26-33 33-50 50-64 65+ None What is your education level? Completed some high school High school graduate Other post high school vocational training Completed some college Associates Degree Bachelor's Degree Completed some postgraduate Masters Degree Doctorate/PHD None of the above None What is your relationship status? Single, never married Domestic Partnership Married Separated Prefer Not To Say None of the Above None What best describes your current household? Rented apartment Owned apartment Rented single family home Owned single family home University Residence Living with parents Other Prefer not to say None What is your zip code? Please choose the options that best describe the household: Expecting a child within the next 9 months I have one or more children under the age of 18 living in my household I have one or more children over the age of 18 living in my household I have no children living in my household Does not apply None What is your current employment status? Employed full-time Employed part-time Self-employed full-time Self-employed part-time Active military Inactive military/Veteran Temporarily unemployed Full-time homemaker Retired Student Prefer not to answer None For representation purposes, what is your total household income annually, before taxes? Under $10,000 Between $10,000 and $24,999 Between $25,000 and $39,999 Between $40,000 and $49,999 Between $50,000 and $74,999 Between $75,000 and $99,999 Between $100,000 and $124,999 Between $125,000 and $149,999 Between $150,000 and $199,999 Between $200,000 and $249,999 $250,000+ None In your household, are you the person who makes most of the daily purchasing decisions? Yes, all decisions About half Less than half Prefer not to answer None How many days a week do you eat breakfast? 0 1-2 3-5 6-7 None How many days a week do you eat a breakfast meat with your breakfest? 0 1-2 3-5 6-7 None Please select all breakfast meats you enjoy. Turkey Bacon Pork Bacon Turkey Sausage Pork Sausage Plant Based Sausage Plant Based Bacon What is the main reason you don't eat breakfast meats more often? (select all that apply) They are unhealthy They are expensive They are inconvenient to cook I don't like the way they taste I don't decide what we eat Unsure I eat it daily Please select all that describe your perception of plant based breakfast meats. Plant based breakfast meats are LESS healthy than traditional breakfast meats Plant based breakfast meats are MORE healthy than traditional breakfast meats Plant based breakfast meats offer similar health benefits as traditional breakfast meats Plant based breakfast meats taste BETTER than traditional breakfast meats Plant based breakfast meats taste WORSE than traditional breakfast meats Plant based breakfast meats taste SIMILAR to traditional breakfast meats I currently have no perception of plant based breakfast meats Have you tried plant based meats previously? Yes No Unsure None Time's up